How to Become an Instagram Influencer the Right Way

So you want to know to become an Instagram influencer?

Popular Instagram influencers like Huda Kattan are worth millions and have even gone on to launch successful businesses using their audiences.

Of course, Huda is only one of the many influencers that have amassed millions of dollars, but how did she go about it exactly?

Have a read through this article for a good head start.How to Become an Instagram Influencer the Right Way

When you buy a new smartphone, t-shirt or product, did you buy it after you saw it on Amazon? Or did you buy it after it received good reviews from influencers? Research by Olapic found that 49 percent of consumers were more likely to purchase, if the product was endorsed by a real individual. Similarly, Influence Central found that customers ranked Instagram influencers as the sixth most effective at influencing their purchases.

The success and lives of many Instagram influencers may have inspired you to become one too! After all, who doesn’t want to be rich, successful and influential?

If this is something you’ve been thinking about, then today’s your lucky day. In this article, we’re going to share step-by-step instructions on how you can become an influencer too, and how Sked (formerly Schedugram) can help you do it.

So, let’s get started.

How To Become An Instagram Influencer

1.Pick A Niche

2.Get An Instagram Business Account

3.Write An Effective Instagram Bio

4.Focus On Your Instagram Aesthetic

5.Write Captions That Reflect Your Brand’s 6.Voice And Personality

7.Choose The Right Hashtags

8.Post New Content Often

9.Interact With Followers

10.Get In Touch With Brands

Become An Instagram Marketing Expert

1. Pick a Niche

The first step in learning how to become an Instagram influencer is choosing a niche. You can’t be popular for everything, so its best to pick one thing you’re good at and knowledgeable in.

Do you love making bentos? Do you love posting OOTDs? Or maybe you’re interested in Korean skincare?

Once you pick a niche, you’ll have to stick to it. So pick something that reflects your true interest and not a niche you know nothing about.For example, Loic Lagarde loves to travel so his Instagram account is a documentary of his adventures around the world:

Pro tip:

Once you’ve picked your niche and decided to focus full time on Instagram, it would be helpful if you started your own blog in order to further engage your audience and therefore build a stronger brand. Learning how to become an Instagram influencer is great but we don’t advise you to stick to one platform – having a blog is a great way to own your content, diversify your voice and get closer to your Instagram audience. By converting Instagram followers to website visitors and subscribers, you get to reach them directly and offer more diverse content. With Sked, you can easily direct your followers to any URL in the world and track clicks in real time.

If you’re not sure where to start, check out Ryan Robinson’s in-depth guide to starting a blog and making it profitable.

2. Get an Instagram Business Account

Step No.2 in learning how to become an Instagram influencer involves getting serious about your analytics.

What’s an Instagram business account? And, why do you need it?

An Instagram account has a lot of useful tools for influencers such as Instagram Insights.

Insights lets you know the demographic data of your followers. It allows you to identify follower fluctuations, top locations, audience activity times, profile views and website clicks, based on a set time period.

How To Become An Instagram Influencer, The Right Way - Sked Social How To Become An Instagram Influencer - Sked Social

You can view Insights data for your overall account, as well as for specific posts.

If you’re learning how to become an Instagram influencer, this is important. You don’t want to just post stuff randomly. You want to come up with a good strategy.

What are the types of posts your followers love? What time should you post? Where are your followers located?

With a personal account, you’ll never know. While you could list down the likes and shares for each post, this takes a lot of time and it isn’t productive for the long-term. However, using Instagram Insights, you can get an accurate overview of your audience and the posts they love.

Another perk of Instagram Insights is ads

Tons of influencers are also business owners. They sell products, collaborate with brands and build their own business. So, it’s only natural that they’d want to create ads to upsell their products or service, and to get discovered by new followers.

Note that a business account is free, but you need to foot the bill for the ads. While costs money, the number of new followers you can attract are worth it!

3. Write an Effective Instagram Bio

The third step in learning how to become an Instagram influencer is knowing the value of a great bio!

An Instagram bio consists of 150 characters.

It may be short, but it’s the elevator pitch of your entire account. It introduces your brand to followers who don’t know who you are and what you do.

If you don’t have a clear and concise bio, customers probably won’t follow your brand. After all, would you trust an influencer who can’t even get their introduction right? Probably not!

So, how do you write a good Instagram bio?

A good tip is to ask yourself: What would I say if I were introducing myself at a networking event?

Asking this question will help you determine the details you should include in your bio.

Another tip is to zone in on keywords.

List the relevant keywords you use to describe yourself and your brand. Once you know the obvious keywords that are relevant to your brand, you’ll be able to describe who you are and what you do. And, your followers will feel confident that they’re following the right profile.

Here are some examples of bios with clear descriptions.

Another thing that you should include is a link in your bio, especially if you have a website. The bio is the only place where you can place a link that followers can click. So, don’t forget it!

Having just one clickable link in your profile is very limiting but you can get around this roadblock by using Sked’s link-in-bio feature.

Here’s how it works.

We give you a branded redirect URL to use as the link in your profile. Then, when you create a post, you can point that link towards any web page you like.

You can pick a different page every time you post, and Sked will automatically send people to the right place when they click on your profile link.

It’s a great way to promote different offers and promotions without ever having to change your profile link. To set it up for your account, follow the steps in this blog post.

4. Focus on Your Instagram Aesthetic

What do top influencers have in common? An awesome Instagram aesthetic.

Most influencers in the fashion and beauty industry love to post OOTDs, makeup looks and tutorials. Take a look at Irene Kim—a beauty influencer’s—feed.

Influencers in the food industry love to post the food they created.

Artists post pictures of their art online. For example, the Daily Type, has amassed thousands of followers on Instagram because of his wonderful illustrations.

Now, how do you create a great Instagram aesthetic?

You’ll need to learn how to take great photos, but you don’t need to be a photographer. Use a great camera and watch tutorials online.

After that, determine the look and feel of your feed.

What are the core colors of your feed? Will you use a specific filter? Most influencers stick to 1 or 2 colors, so that every posts look visually consistent. Others just choose a specific filter so their posts will have a consistent look and feel.

For example, Tara Whitman’s Instagram feed has a bold and vibrant theme. While she didn’t stick to 1 or 2 colors, the theme increases the visual appeal of her entire feed. Each of the photos equally standout, and no post feels out of place.

Matt Crump’s (@mattcrump) aesthetic has been dubbed as candy-colored minimalism because of its neon-pastel themed photos. Thanks to his unique aesthetic he’s amassed 235,000 followers.

Over to You

We know it’s bad news, but learning how to become an Instagram influencer is only half the battle.

It takes time to create great photos. It’s hard to maintain an Instagram aesthetic and its difficult to post often.

The good news is if you stick around and persevere, the end results are worth it. Not only will you be able to engage and influence thousands of people, but you’ll also get to work with the brands you love.

Don’t forget to opt for an Instagram business account if you want to become an influencer. Instagram Insights is crucial to your success!

Also, interact with your followers. Reply to their comments and build relationships. This way, you can amass a loyal following.

If you want to grow your influence even further, think about joining additional social media channels. This gives you the opportunity to interact with a whole new audience! Best of all, Sked has you covered when you decide to expand to new channels.

Now that you know how to become an Instagram influencer, why not start carving out hours in your social media workflow by signing up for Sked’s 7-day trial. Our all-in-one Instagram scheduler allows you to automatically post images, carousels, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week.

Ready to become an Instagram influencer? Don’t forget to use Sked to schedule your posts! We help you create a successful Instagram strategy, for as little as $20. It’s a small investment for your future success.