How to Use Google Trends for Keyword Research
How Do I Use Google Trends? Google Trends can be utilized for everything from technological forecasting to SEO optimization. How you use Google Trends is contingent on what you hope to glean from it. Business owners can get insight into the products and services in demand across different countries or the United States. Social media managers can track the success or popularity of athletes, performers, and other influencers. Advertisers can save time and money by pulling hard numbers on what does and doesn’t work across a martech stack or other mediums. For example, here’s a screenshot of Google Searches for “Taylor Swift” since Dec. 29, 2019. You’ll notice a spike near the end of July 2020 when she released her “Folklore” album. You can sort the data by category, type, region, or time period. As you get more comfortable with Google Trends, you can utilize trending topics, trend predictions, and find related queries to optimize your local and video SEO. For instance, using t...